Masterclass will be led in English with instant translation to Slovak.

08.30 – 09.30 | Registration and morning Networking

09.30 – 09.40 | Masterclass´ opening

09.40 – 10.45 | Track 1: The Business Case for Employer Branding
The key reasons why Employer Branding is on the leadership radar now more than ever,  how the changes in the political, economic, social and technological environments will impact on Employer Branding.

10.45 – 11.15 | Coffee break

11.15 – 11.45 | Case study #1: Calling All Creators Video Contest

In June 2015 adidas Group introduced an internal global video contest – Calling All Creators. Employees from more than 160 countries were asked to create an inspiring employer brand video highlighting the benefits (EVP) and beauty of adidas Group in their respective country. For the first time, adidas Slovakia was one of the 6 final nominees. Speakers from adidas Group will reveal the story behind the video contest and provide detailed insights into how adidas Slovakia dealt with this challenge.

11.45 – 12.45 | Track 2: Best Practices in Employer Branding 

A clearly defined employer brand strategy is critical to optimizing corporate performance in the new business environment. Learn how to develop and communicate your distinctive brand assets to stand out from your competitors. Understand how technology and social media is being leveraged to build leading employer brands.

12.45 – 14.00 | Lunch

14.00 – 15.45 | Track 2: Best Practices in Employer Branding - PART 2

Personalising the employment experience by adopting an employee lifecycle approach to attracting, engaging and retaining talent; learn an effective Employer Brand Management System to align your employer brand and EVP with people management policies, systems and practices.

15.45 – 16.15 | Coffee break

16.15 – 16.50 | Track 3: The Future for Employer Branding

Learn the key trends which will drive future workforce sustainability and how top companies are collaborating with communities they operate in to strengthen their employer brand to attract, engage and retain talent.

16.50 – 17.00 | Closing

CASE STUDY highlights of best practice employer brand companies including Google, IKEA, P&G, Deloitte, L’Oreal, Volvo Cars, adidas Group, Sodexo and LinkedIn.